AVAILABLE FOR WORK
AVAILABLE FOR WORK
noam
noam
noam
noam
bahar
bahar
bahar
bahar
tech & artificial intelligence SAAS
tech & artificial intelligence SAAS
tech & artificial intelligence SAAS
Featured
Featured
Featured
Work
Work
Work
I make complexity disappear -
Designing B2B products that are scalable, auditable, and surprisingly easy to use.
I make complexity disappear -
Designing B2B products that are scalable, auditable, and surprisingly easy to use.
I make complexity disappear -
Designing B2B products that are scalable, auditable, and surprisingly easy to use.
selected
selected
Alongside my primary case studies, I’ve designed a range of websites for brands and professionals. The project below highlights one of these collaborations.
I make complexity disappear -
Designing B2B products that are scalable, auditable, and surprisingly easy to use.
Alongside my primary case studies, I’ve designed a range of websites for brands and professionals. The project below highlights one of these collaborations.
More About
More About
More About
noam ©
noam ©
I’M A PRODUCT (UI/UX) DESIGNER WORKING WITH SAAS AND FINTECH COMPANIES TO ELIMINATE COMPLEXITY.
I’M A PRODUCT (UI/UX) DESIGNER WORKING WITH SAAS AND FINTECH COMPANIES TO ELIMINATE COMPLEXITY.
I’M A PRODUCT (UI/UX) DESIGNER WORKING WITH SAAS AND FINTECH COMPANIES TO ELIMINATE COMPLEXITY.
Being on the cutting edge of no-code tools allows me to bring my creative visions to life. I thrive on finding "unexpected solutions" and believe that with the right perspective, design can elevate the human experience.
Being on the cutting edge of no-code tools allows me to bring my creative visions to life.
I thrive on finding "unexpected solutions" and believe that with the right perspective, design can elevate the human experience.
DOWNLOAD RESUME
My
My
EXPERTISE
EXPERTISE
(1)
AI Systems
Designing experiences for AI-powered tools and automated workflows. Focusing on clarity, trust, and usability in AI-driven products.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
Complex Systems
Untangling complex enterprise and consumer workflows into seamless experiences that reduce errors, drive velocity, and scale with the product.
(3)
DESIGN SYSTEMS
Production grade design systems - tokens, components, and Figma libraries built to scale, with Storybook handoff that cuts design-to-dev time by 20%+.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
AI Systems
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
COMPLEX systems
Untangling complex enterprise and consumer workflows into seamless experiences that reduce errors, drive velocity, and scale with the product.
(3)
DESIGN SYSTEMS
Production grade design systems - tokens, components, and Figma libraries built to scale, with Storybook handoff that cuts design-to-dev time by 20%+.
(1)
AI Systems
Designing experiences for AI-powered tools and automated workflows. Focusing on clarity, trust, and usability in AI-driven products.
(2)
Complex Systems
Untangling complex enterprise and consumer workflows into seamless experiences that reduce errors, drive velocity, and scale with the product.
(3)
DESIGN SYSTEMS
Production grade design systems - tokens, components, and Figma libraries built to scale, with Storybook handoff that cuts design-to-dev time by 20%+.
(4)
DATA-DRIVEN UX
Translating complex financial, operational, and real-time data into interfaces that are instantly scannable, deeply accurate, and designed for the moments when decisions actually matter.
(5)
PRODUCT STRATEGY
Combining design and product thinking - I collaborate cross-functionally, work directly with users and stakeholders, and ship products that solve real problems in Agile environments.
(4)
DATA-DRIVEN UX
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
PRODUCT STRATEGY
The interplay between graphic elements and movement opens up a world of creative possibilities.
(4)
DATA-DRIVEN UX
Translating complex financial, operational, and real-time data into interfaces that are instantly scannable, deeply accurate, and designed for the moments when decisions actually matter.
(5)
PRODUCT STRATEGY
Combining design and product thinking - I collaborate cross-functionally, work directly with users and stakeholders, and ship products that solve real problems in Agile environments.
Motivation
Motivation
Motivation
More than a role, product design is where strategy meets craft. The best products don't just look good - they reduce friction, build trust, and move businesses forward.
Whether it's an AI workflow that needs to feel intuitive, a financial platform that needs to feel safe, or a legacy system that needs a complete rethink - the challenge is always the same: make the complex feel inevitable.
That's what drives me. The intersection of systems thinking and visual craft. The moment a 10-step enterprise workflow becomes a single, obvious action. The feedback from a user who says "this just works."
At the highest level, design isn't decoration - it's the product.
More than a role, product design is where strategy meets craft.
The best products don't just look good - they reduce friction, build trust, and move businesses forward.
Whether it's an AI workflow that needs to feel intuitive, a financial platform that needs to feel safe, or a legacy system that needs a complete rethink -
the challenge is always the same: make the complex feel inevitable.
That's what drives me. The intersection of systems thinking and visual craft. The moment a 10-step enterprise workflow becomes a single, obvious action.
The feedback from a user who says "this just works."
At the highest level, design isn't decoration - it's the product.
Trusted By
International Brands
Lior Aharoni
CEO & Co-Founder, Feature.fm
“Noam is a rare combination of strong product thinking and refined execution. She has a natural ability to bring clarity to complexity, shaping solutions that feel both intuitive and intentional.
She operates with a high level of ownership, precision, and taste - consistently delivering work that meets a high bar across both user experience and business impact. Her communication is clear, her thinking is sharp, and her standards are evident in every detail. Noam is the kind of designer who not only delivers, but elevates the product as a whole.”
ORRY KAZ
AI Research Director, Urban Ai CEO
"I had the pleasure of hiring and working with Noam as a UI/UX Product Designer, and I can confidently say she is an exceptional talent. Her natural eye for visual aesthetics consistently elevated our product design and user experience.
Noam quickly adapted to our workflows and was highly proficient with tools like Figma, Illustrator, and others from day one.
Beyond her technical skills, she’s a true team player - collaborative, communicative, and always eager to contribute.
Her positive energy and ability to connect with both team members and stakeholders made her a valuable asset to every project. Any team would be lucky to have her on board!"
OMRI ASHKENAZI
Senior R&D Developer, Getruck
"Working with Noam makes development smoother and more efficient.
Her designs are not only visually strong, but also well thought-out from a technical perspective — clear, consistent, and implementation-ready.
She communicates effectively, provides detailed specs when needed, and is always open to collaboration and feedback.
This reduces friction, speeds up delivery, and leads to a much higher-quality final product."
Ido Ostrovsky
Product Manager, G2
“Noam is a designer every product manager hopes to work with.
She quickly understands the core of a problem, asks the right questions, and consistently aligns design decisions with both user needs and business goals.
She brings structure, clarity, and strategic thinking into the product process, and is highly collaborative throughout.
Noam doesn’t just execute — she actively shapes the product, helping drive better decisions and stronger outcomes.”
EXPERIENCE
EXPERIENCE
EXPERIENCE
Getruck
Lead Product (UX/UI) Designer & MANAGER
2025 - Present
Leading end-to-end product design across B2B SaaS platforms and security-sensitive operational systems, collaborating with product and engineering teams to deliver complex digital products.
Getruck
Lead Product (UX/UI) Designer & MANAGER
2025 - Present
Leading end-to-end product design across B2B SaaS platforms and security-sensitive operational systems, collaborating with product and engineering teams to deliver complex digital products.
Israel Land Authority
SENIOR PRODUCT (UX/UI) DESIGNER
2024 – 2025
Led UX/UI for a government client management system including role-based permissions, approvals, and auditability features while building a scalable design system.
Israel Land Authority
SENIOR PRODUCT (UX/UI) DESIGNER
2024 – 2025
Led UX/UI for a government client management system including role-based permissions, approvals, and auditability features while building a scalable design system.
Urban AI
Lead Product (UX/UI) Designer & Manager
2021 – 2024
Gaming Experiences with Innovative Technology and Unparalleled Performance.
Urban AI
Lead Product (UX/UI) Designer & Manager
2021 – 2024
Gaming Experiences with Innovative Technology and Unparalleled Performance.
Favourite
STack
Favourite
STack
Favourite
STack
Figma
Design Tool
98%
98%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
FRAMER
Web design platform
Web design
Web design
95%
95%
The internet is your canvas. Framer is where design and publish stunning sites based in Amsterdam.
ADOBE CREATIVE SUITE
UI DEVELOPMENT TOOL
development
92%
92%
Professional tools for visual design and digital assets, including Photoshop, Illustrator, and InDesign. Used for graphics, image editing, and production-ready design.
click-up
GAming Console
Console
PS5
PS5
The playstation, one of a generation of 32-bit consoles, signaled Sony's rise to power in the gaming world.
STORYBOOK
UI DEVELOPMENT TOOL
development
92%
92%
Environment for building and testing UI components in isolation. Supports scalable design systems and design–engineering collaboration.
Apple
HArdware
MACBOOK PRO & IPAD PRO
MACBOOK PRO & IPAD PRO
Apple Inc. is an American multinational tech company headquartered in California, in Silicon Valley.
noteable
noteable
noteable
projects
projects
projects
SECURITY OPERATIONS SAAS
ISRAEL DEFENSE FORCES
2025
Mission-critical SaaS platform for the IDF used to monitor and manage security events in real time.
Designed to streamline complex operational workflows and improve situational awareness for security teams.
SECURITY OPERATIONS SAAS
ARNO Portfolio
2025
Mission-critical SaaS platform for the IDF used to monitor and manage security events in real time.
Designed to streamline complex operational workflows and improve situational awareness for security teams.
CLIENT ACCOUNT PLATFORM
ISRAEL LAND AUTHORITY
2024
Enterprise client management system for the Israel Land Authority supporting role-based permissions, approvals, and audit trails. Designed to modernize internal workflows and improve operational efficiency across large-scale government operations.
CLIENT ACCOUNT PLATFORM
ISRAEL LAND AUTHORITY
2024
Enterprise client management system for the Israel Land Authority supporting role-based permissions, approvals, and audit trails. Designed to modernize internal workflows and improve operational efficiency across large-scale government operations.
'KIDGO' APP
Urban AI
2023
Transportation platform used by municipalities across Israel to manage and monitor transportation for children and users with special needs, including autism. Designed to improve coordination, safety, and real-time visibility across transportation operations.
'KIDGO' APP
Urban AI
2023
Transportation platform used by municipalities across Israel to manage and monitor transportation for children and users with special needs, including autism. Designed to improve coordination, safety, and real-time visibility across transportation operations.
Frequently
Frequently
Asked Questions
Asked Question
What industries do you specialize in?
What services do you offer as a designer?
What's your design systems philosophy?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
What's your design systems philosophy?
Can you walk me through your design process?
What software and tools do you use for your designs?
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
Schedule a Call
Senior Product Designer specializing in complex B2B platforms, AI tools, and operational systems.
I lead product design from discovery to launch, transforming complex
workflows into intuitive, high-quality experiences.
Senior Product Designer specializing in complex B2B platforms, AI tools, and operational systems.
I lead product design from discovery to launch, transforming complex
work flows into intuitive,
high-quality experiences.
Senior Product Designer specializing in complex B2B platforms, AI tools, and operational systems.
I lead product design from discovery to launch,
transforming complex
workflows into intuitive, high-quality experiences.
Great design isn't just beautiful -
it's a business decision.
I help B2B and consumer teams build products that simplify complexity, increase engagement,
and create experiences people
come back to.
If you're ready to make design a competitive advantage - let's talk.
Great design isn't just beautiful - it's a business decision.
I help B2B and consumer teams build products that simplify complexity, increase engagement,
and create experiences people come back to.
If you're ready to make design a competitive advantage - let's talk.
Great design isn't just beautiful -
it's a business decision.
I help B2B and consumer teams build products that simplify complexity, increase engagement,
and create experiences people
come back to.
If you're ready to make design a competitive advantage - let's talk.
©2026 noam bahar
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©2026 noam bahar
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